Commercial films are usually lighter, attractive, and easy to understand for more people who are interested to watch them. In contrast to non-commercial films that are not business-oriented. In other words, this non-commercial film is made not in order to pursue profit targets and the principle is not to make film as a commodity, but rather as an art of delivering a message and full of purpose. Because it is not made on the basis of business interests and profits, then usually non-commercial movie viewer segmentation is also limited.
Examples of non-commercial films such as propaganda films, created with the intention of influencing the mass mindset to match the message it tries to convey. In Indonesia local market alone, examples of quite legendary propaganda film or historical movies. Or a documentary film that lifts a special theme, such as documentation of the life of flora and fauna or documentation that elevates street children’s lives and the list goes on. In addition, some films that are made not for business purposes are precisely made for the purpose of achieving a particular award in the field of film and cinematography.
Such films usually have a very deep moral message, aesthetics of which the details are concerned, with scenarios arranged in such a way that each movement and its words can contain so rich a meaning. Films like this are usually not easily digested by many people, because the target is not based on market demands. Art, aesthetics, and meaning are the benchmarks of this kind of filmmaking. Examples in Indonesia are such as the Laskar Pelangi Film by Riri Riza. Today, many people try to streaming movie their favorite title.